At Palette, our core values of Integrity, Grit, Empathy, Care and Simplicity are at the forefront of how we collaborate with each other and how we work for our customers every day.

We are happy today to write a little more about what drives our work and actions everyday!


The first of our values, without which nothing is really worth our time, effort and money.

We don’t compromise on being truthful, to us and others.

We are hard on our own opinions. We think critically, identify our biases, prejudices and privileges. We strive to be intellectually rigorous and are not afraid to hit our beliefs with a cricket bat.

We do not blindly follow things because they seem authoritative or familiar. We value what is based on facts, results, and go the hard way to think by our own.

We embrace reality and deal with it.

Finally, it goes without saying that nothing is more important to our company than the privacy of our customers’ data.


We pull our weight and go the extra mile to achieve what we care for.

We define clear goals and are laser focused on making things happen and get shit done.

We nurture courage and strength of character.

We do not easily bow or give up.

We value creativity and curiosity.

We strive to become better version of ourselves.

We reward merit.


A company is about people. We can’t move forward if we are not able to understand what others are experiencing and feeling.

We feel concern and interest to what matters to others.

We ensure that all voices are welcome and heard.

We are pro stuff, not anti stuff. We stay far away from cynics.

Respect is also core to us. It means that we accept somebody for who they are, even when they’re different from us or we don’t agree with them.

No passive aggressive in our house.

We express our passion for things we love, are demonstrative and generous in our praise, send thank you cards and give standing ovations.


We look after one another.

We apply attention and consideration in our work.

We don’t ship junk.

“Singeleza” (Simplicity)

“Singeleza” is a Brazilian 🇧🇷 concept that has almost no translation in other language. The meaning is about being simple, natural, pure, sincere and spontaneous. The closest translation we could think of is “Simplicity”, though the meaning of Singeleza is much deeper.

We are simple people.

Simplicity prevents from feeling entitled to anything.

Simplicity frees from pretense or guile.

We strive to challenge ourselves and keep ego in check.

Simplicity applies to the way we work and build product.

One last thing, did you notice that our logo and company name is about colours, lots and lots of different colours ? Well, that is on purpose… 😉

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