Saas pricing strategies
BAD PRICING CAN DESTROY YOUR COMPANY... but how do you know the product your are selling should cost X or Y?
Facebook and Google are free, Slack and Zoom are close to free, Dropbox is cheap, and Salesforce is fairly expensive. Care to know why❓
A strong pricing strategy can lead your sales team to success, build your brand, make Marketing Qualified Leads grow on trees, and new product features go to market successfully.
Over the past few years, Algolia changed its pricing strategy 8 times... Yes, you read that right. They iterated on pricing like very few companies did. They practically wrote the playbook on pricing strategies and pricing iterations. 🧠
One person who has had a major impact on this is Gaëtan GACHET, Chief Strategy Officer at Algolia.
Gaëtan joined Algolia in late 2013 as second employee (with Sylvain) and first business leader. He closed the first $1 million of ARR, built the sales team from 0 to over 100 people, and scaled the business from 0 to >$60m ARR in 5 years. 🚀
During 40 minutes, he agreed to share everything he knows about SaaS Pricing Strategies!
The content of this interview is pure gold ⭐️ 🤯 🤩.
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Why Palette?
Automate calculations
Automate sales commission payments. Create commission rules, define a payout schedule and access monthly statements for each sales rep.
Motivate and coach with real time dashboards
Motivate sales professionals with real-time visibility into commissions. Coach your team, align everybody with company goals and drive long term sales performance.
Compare, simulate and design commission plans
Roll out new commission plans with ease. Compare plans and simulate new rules with a single click.
No more errors
Palette keeps history logs and tracks every calculation detail, helping you to reduce sales commission errors.
Reconcile revenue with CRM data
With Palette you can reconcile invoices and payments with CRM data and pay commissions to your reps only when the money is in the bank.
Create challenges with one click
Incentivize your teams on short term goals. Create a challenge targeting any KPI you want to uplift, drive better results and boost your company’s culture.
